Digital Press Kits

Project:

Allison Moorer CD Enhancement

Client:

Sugar Hill Records

Format:

Flash

Allison Moorer is a Grammy-nominated American alternative country singer (and the younger sister of Shelby Lynne). She signed to MCA Nashville in 1998 and made her debut on the U.S. Billboard country charts with the release of her debut single "A Soft Place To Fall", which reached #73 on the charts. Since the release of her debut album Alabama Song, she has released seven albums and eleven singles, five of which reached positions on the Billboard Hot Country Songs chart, most notably her duet with Kid Rock, Picture, which reached #21.

Moorer moved from MCA to the highly regarded independent label Sugar Hill Records in 2003 and The Duel was released in April 2004. With a slightly rougher edge than her past efforts, The Duel also included some fantastic artwork. We built an enhancement by animating some of this artwork for an great introduction. The main portion of the enhancement allows viewers to watch an exclusive video.

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